ASTREA is also a one stop-shop for your communication needs. We craft communication strategies and design communication and dissemination plans that get your message out to the people who matter most.
An effective communication is fundamental for the visibility of a project. The dissemination of results is essential to grant its transfer and use. Dissemination aims at maximising the impact of research results in the public domain. Therefore, the target audience of dissemination activities is any potential user of the project results: the scientific community, stakeholders, industry, policy makers, investors, civil society, etc.
Communication activities target a much wider audience, including the media and the general public. It is important to use a less technical language so that a non-specialist audience can easily understand the goals and means of the project. For example, communication activities include visual identity (logo, graphic charter,…), public website, leaflets and flyers, social media, videos, press releases, etc.
There are a number of methods to involve and foster transfer of knowledge to several target groups:
Workshops, conferences and round tables with stakeholders, citizens or regional, national or European policy-makers;
Cooperation with other projects by organizing joint events in order to encourage synergies and complementarities;
Engagement actions with stakeholders and final users in order to facilitate the joint creation process and to develop approaches suitable to specific needs;
Participation in conferences, seminars and info days in order to build a network of contacts;
Use of social media in order to create an online community interested in the project and thus facilitate the use of its results.
We understand the importance of approaching each work integrally and believe in the power of simple.